Delta Foundation — Ongoing
Situation
A long time established community action and economic empowerment entity, The Delta Foundation has been doing great work in the Mississippi Delta area, but needs to increase its visibility by the development of a website and upgrade of its logo. They have decided to use their 40th year celebration as their initiation of this new effort.
Key insight
Researching archives of their achievements, development and history of the organization was necessary. Our company is becoming more familiar with the economic climate of Mississippi and how the Delta Foundation has aided in creating more economic education, business services and empowerment to the citizens they serve. Through the discovery of several programs they currently have (Loan Fund, Freedom School, Delta Suites, E-Delta Learning Institute, Business Incubator, and the Delta Consortium), we have learned of the great impact they have had on the community.
Solutions
Design and development of a new website. We are currently planning a launch of their new website and its functionality. Several focus group studies from those they serve through their programs and staff will be a great asset in the further development of their website to unify and strengthen their database of affected citizens.
Results
The first phase of the website is underway and we are waiting for the dissemination of launch dates that will enable their community to expand from the just the Delta area to a worldwide visibility. This new effort will widen their reach and reciprocation of programs and services.
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Design with return in mind
Redmond is a full service design agency that offers design in the area of print, web, and environmental.