COGIC (Church Of God In Christ) STORES, INC.
Situation
The board of directors for COGIC Bookstore and COGIC Publishing House decided to merge. This effort resulted in COGIC STORES, INC. A new identity system and portable retail space complete with environmental design for conventions was the immediate problem. After consulting with the board, the birth of COGIC Stores, The Change Is On, was brought to life.
Key insight
During Memphis’ largest faith-based convention, delegates love to shop. Or they love to stock up on the latest clergy attire and purchase a new book. If asked, most saints look for one stop shopping with the convenience of not having to deal with shipping. COGIC Stores staff plays a major role in the success of the shopping experience.
Solutions
Brand New Collateral complete with Convention Booth and environments design to lure shoppers. An integrated set of communication tools and a ribbon cutting for the convention store complete with (logo, push cards, signage, directional signage, promotional materials, booth design, and kiosk promotional design).
Results
A successful conference showing and increase in convention sales by 45%.
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Design with return in mind
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